April 1, 2010
We are pleased to announce that the Interactive Media Sector Study is underway.
You may have recently responded to a national Interactive Media survey undertaken by the Cultural Human Resources Council (CHRC) and the Canadian Interactive Alliance / l'Alliance interactive canadienne (CIAIC). This survey is different and the overlap in timing is unfortunate. The Interactive Media Sector Study currently in progress is entirely focused on Saskatchewan's interactive media sector meaning the results will directly help you.
Among other criteria, the study will capture an accurate view and meaningful statistics to:
- examine the current state of the industry
- identify potential areas of growth, as well as identifying obstacles to growth
- provide information related to economic impact of the industry.
We seek your cooperation in helping us to paint the picture of what the interactive media sector looks like in your province, which is the first step to help us grow and to ultimately realize our potential.
kisquared, a market research company, will be conducting telephone interviews with both industry and academic stakeholders involved in the interactive media sector. Time is of the essence to complete this study and present findings by May 30, so we would appreciate your cooperation and assistance with providing your own valuable information. Specific corporate information will remain anonymous, so don't fear that your information will be compromised – it is the summary results that are important to the accuracy of the study.
Please pass this notice on to other individual and companies that are working in the interactive digital media space, and have them contact
ki2@kisquared.com or through their toll-free telephone number
(1-888-950-8002) to ensure they are able participate.
Please note that the information-gathering part of this study is underway now and will continue until April 16, 2010.
I do hope that you will agree to participate in this important study that will set the stage for the future of interactive media in Saskatchewan. My sincere thanks for your assistance.
- Deborah Black, Chair of the Board
Saskatchewan Interactive Media Association Inc. (SaskInteractive) is the professional voice of the interactive media industry in Saskatchewan. We represent members who are developers or consumers of content-based interactive digital media in Saskatchewan. We act on behalf of our members to educate, promote and grow the industry in Saskatchewan. This includes:
- Influencing government policy,
- Advocating on behalf of the industry,
- Working to promote Saskatchewan companies,
- Acting as an agent for networking of information,
- Working to foster the growth of the Interactive Media Industry
Visit our About pages for more detailed information on our mission, objectives and how we serve our membership.
The number of digital media companies is growing rapidly. The Association has a stronger voice when new companies and consumers become members. We invite you to become a member and also subscribe to our newsletter.
