Competitive Analysis and Building Traction

The most important business/marketing decision you will make is your genre. How can you know which style of game will give you the greatest chance of success? And, once you use competitive analysis to put yourself on the right path, how then do you build evidence that players actually want your game?

About Jason Della Rocca:

Jason Della Rocca is a game business consultant, investor, funding advisor, and ecosystem strategist. He currently spends the bulk of his time advising game studio founders on funding and product strategy, and advising governments around the world how to better grow/support the success of their regional game development ecosystem.

As the co-founder of Execution Labs, he was a hands-on early stage investor to 25 independent game studios from North America and Europe. In parallel Jason helped launch GamePlay Space, a non-profit hub to support indies and guide them toward business success, whose alumni have generated over $300m in game sales and funding. Between 2000-09 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine's "Power50," a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.

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