Job Opportunity - Vendasta, Paid Media Specialist

Vendasta, in Saskatoon, is looking to hire a Paid Media Specialist.

Find the full job listing and how to apply here!

Read on for the job details:

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"At Vendasta, we’re leading the AI revolution from right here in Saskatoon—and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers—and keep them.\We’re looking for a

We’re looking for a Paid Media Specialist who is energized by performance marketing and excited to leverage AI and automation to elevate digital advertising execution and impact. In this role, you’ll play a key part in helping small and medium-sized businesses succeed—while shaping the future of AI for local economies.

Your Impact:

As a Paid Media Specialist, you'll work with the Paid Media Services team and cross-functional collaborators in AI R&D, Product, and Digital Ads to:

• Launch, manage, and optimize paid ad campaigns across platforms like Google, Bing, Facebook, and Instagram using AI-enhanced workflows and tools such as MatchCraft.
• Utilize AI tools for forecasting, targeting, bid optimization, and campaign recommendations—while executing A/B testing based on machine-generated insights.
• Develop and refine AI prompts, operate within automated workflows, and contribute to responsible AI model training initiatives to improve advertising outcomes.
• Translate campaign data into visual, actionable insights and generate performance-aligned ad creative and copy using AI tools.
• Collaborate across teams to deploy scalable AI advertising solutions and document AI best practices for continuous learning and improvement.‍

What You Bring to the Table:

• You bring 2+ years of experience managing paid digital campaigns across Google and Meta platforms, along with a solid understanding of campaign structures, targeting, bidding, and ad-serving technologies.
• You have a working knowledge of conversion tracking tools like Google Tag Manager or Meta Pixel, and you're comfortable analyzing performance metrics such as ROAS, CPA, CTR, and quality score.
• You're proficient with generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) and experienced in executing AI-driven workflows for ad optimization. You’re a clear communicator who can interpret campaign results, articulate AI-driven insights, and work collaboratively in a cross-functional, agile environment.
• Preferred qualifications include a bachelor’s degree in Marketing, Communications, or Business, exposure to AI analytics tools (e.g., Adzooma, Opteo), and a basic understanding of HTML, UTM parameters, and prompt engineering.

About Vendasta:

We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems."

Find the full job listing and how to apply here!